{"id":3043,"date":"2025-02-28T14:44:48","date_gmt":"2025-02-28T13:44:48","guid":{"rendered":"https:\/\/osmotheque.xokola.fr\/evenement\/visite-guidee-la-saga-des-grands-magasins-2\/"},"modified":"2025-11-12T12:15:20","modified_gmt":"2025-11-12T11:15:20","slug":"visite-guidee-la-saga-des-grands-magasins-2","status":"publish","type":"evenement","link":"https:\/\/osmotheque.xokola.fr\/en\/evenement\/visite-guidee-la-saga-des-grands-magasins-2\/","title":{"rendered":"Visite guid\u00e9e – La saga des grands magasins"},"content":{"rendered":"

VISITE GUID\u00c9E<\/strong><\/span><\/p>\n

“LA SAGA DES GRANDS MAGASINS”<\/strong><\/span><\/p>\n

RESERVEE AUX ADHERENTS 2025<\/strong><\/span><\/p>\n

\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500<\/span><\/p>\n

Date : <\/strong>Jeudi 27 mars 2025<\/span><\/p>\n

Horaire : <\/strong>18H45 – 20H15<\/span><\/p>\n

Rendez-vous \u00e0 18H25 sur place afin de garantir l’acc\u00e8s \u00e0 la visite<\/span><\/p>\n

Lieu : <\/strong>1, place du Trocade\u0301ro et du 11 Novembre, 75116 Paris<\/span><\/p>\n

\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500<\/span><\/strong>\u00a0\"page1image32990016\"<\/span><\/p>\n

\n

\u00ab La Saga des grands magasins \u00bb <\/em>replace l\u2019\u00e9mergence des grands magasins parisiens dans une \u00e9chelle plus large, s\u2019int\u00e9ressant \u00e0 l\u2019histoire de ces institutions sur le temps long et dans un contexte international et territorial. Les \u00e9volutions des grands magasins europ\u00e9ens, du milieu du XIXe si\u00e8cle \u00e0 nos jours, traduisent les grandes m\u00e9tamorphoses de nos soci\u00e9t\u00e9s, auxquelles ils offrent un cadre architectural \u00e0 la fois \u00e9blouissant et fonctionnel.<\/span><\/p>\n

La p\u00e9riode de 1850 \u00e0 1930 marque l’\u00e2ge d’or des grands magasins. Ces temples de la consommation \u00e9mergent sous le Second Empire gr\u00e2ce \u00e0 l\u2019av\u00e8nement des transports et de l\u2019industrie. Leurs architectures monumentales et la mise en sc\u00e8ne des marchandises r\u00e9volutionnent les modes de consommation, transformant l’acte d’achat en une exp\u00e9rience sensorielle et divertissante. Ces institutions commerciales, souvent compar\u00e9es \u00e0 des ruches, cr\u00e9ent de nouveaux mod\u00e8les d’organisation sociale avec un nombre consid\u00e9rable d’employ\u00e9s sous la supervision d’un fondateur.<\/span><\/p>\n

Durant la p\u00e9riode de 1930 \u00e0 1980, les grands magasins font face \u00e0 de nouveaux d\u00e9fis avec l’\u00e9mergence des supermarch\u00e9s et des hypermarch\u00e9s. Pour survivre, ils deviennent des “machines \u00e0 vendre”, adoptant des strat\u00e9gies marketing et rationalisant leurs espaces. La singularit\u00e9 des grands magasins est progressivement dilu\u00e9e, mais ils maintiennent leur influence en proposant un art de vivre et en participant \u00e0 la r\u00e9volution du pr\u00eat-\u00e0-porter.<\/span><\/p>\n

\u00c0 partir des ann\u00e9es 1980, les crises \u00e9conomiques et la concurrence des grandes surfaces entra\u00eenent une remise en question des grands magasins. Certains ferment, tandis que d’autres renouent avec leur identit\u00e9 architecturale pour se red\u00e9finir. Toutefois, l’essor du commerce en ligne et du e-commerce au XXIe si\u00e8cle transforme \u00e0 nouveau leur paysage. Les grands magasins doivent alors se r\u00e9inventer en offrant des exp\u00e9riences uniques et des services toujours plus nombreux pour rester pertinents face \u00e0 ces nouvelles tendances de consommation.<\/span><\/p>\n

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Organis\u00e9e par l’Osmoth\u00e8que pour ses adh\u00e9rents<\/span><\/p>\n<\/div>\n","protected":false},"featured_media":2939,"template":"","meta":{"_acf_changed":false},"actus-langue":[13],"type-evenement":[26],"class_list":["post-3043","evenement","type-evenement","status-publish","has-post-thumbnail","hentry","actus-langue-english","type-evenement-conferences-s-a-o"],"acf":[],"yoast_head":"\nVisite guid\u00e9e - La saga des grands magasins - Osmoth\u00e8que<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visite guid\u00e9e - La saga des grands magasins - Osmoth\u00e8que\" \/>\n<meta property=\"og:description\" content=\"VISITE GUID\u00c9E “LA SAGA DES GRANDS MAGASINS” RESERVEE AUX ADHERENTS 2025 \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 Date : Jeudi 27 mars 2025 Horaire : 18H45 – 20H15 Rendez-vous \u00e0 18H25 sur place afin de garantir l’acc\u00e8s \u00e0 la visite Lieu : 1, place du Trocade\u0301ro et du 11 Novembre, 75116 Paris \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u00a0 \u00ab La Saga des grands magasins \u00bb […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/visite-guidee-la-saga-des-grands-magasins-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Osmoth\u00e8que\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T11:15:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/osmotheque.xokola.fr\/wp-content\/uploads\/2025\/11\/fad462d2dd389e990a21155e088118d2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"132\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/visite-guidee-la-saga-des-grands-magasins-2\/\",\"url\":\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/visite-guidee-la-saga-des-grands-magasins-2\/\",\"name\":\"Visite guid\u00e9e - 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