{"id":2476,"date":"2016-11-30T15:19:12","date_gmt":"2016-11-30T14:19:12","guid":{"rendered":"https:\/\/osmotheque.xokola.fr\/evenement\/la-parfumerie-des-annees-70-2\/"},"modified":"2025-11-12T11:56:55","modified_gmt":"2025-11-12T10:56:55","slug":"la-parfumerie-des-annees-70-2","status":"publish","type":"evenement","link":"https:\/\/osmotheque.xokola.fr\/en\/evenement\/la-parfumerie-des-annees-70-2\/","title":{"rendered":"La parfumerie des ann\u00e9es 70"},"content":{"rendered":"<p><a href=\"https:\/\/osmotheque.xokola.fr\/wp-content\/uploads\/2025\/11\/LES-ANNEES-703.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1060\" src=\"https:\/\/osmotheque.xokola.fr\/wp-content\/uploads\/2025\/11\/LES-ANNEES-703.jpg\" alt=\"les-annees-703\" width=\"648\" height=\"486\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Conf\u00e9rence olfactive th\u00e9matique : La parfumerie des ann\u00e9es 70<\/p>\n<p>Par Patricia de Nicola\u00ef<\/p>\n<p>Les ann\u00e9es 70 sont consid\u00e9r\u00e9es comme \u00ab\u00a0un \u00e2ge d\u2019or de la parfumerie\u00a0\u00bb\u00a0: des parfums embl\u00e9matiques voient le jour, surfant sur un contexte sociologique en pleine mutation. Mai 68 est pass\u00e9 par l\u00e0, le g\u00e9n\u00e9ral de Gaulle a tir\u00e9 sa r\u00e9v\u00e9rence, la France est en pleine croissance, et l\u2019on vit dans un monde o\u00f9 \u00ab\u00a0il est interdit d\u2019interdire\u00a0\u00bb. La lib\u00e9ration de la femme influence grandement le monde la parfumerie. Le parfum n\u2019est plus r\u00e9serv\u00e9 aux grandes occasions, il se porte toute la journ\u00e9e. La femme travaille, porte des pantalons et utilise m\u00eame des parfums masculins. Petit \u00e0 petit sous l\u2019influence de la parfumerie d\u2019outre atlantique, le marketing fait son entr\u00e9e dans cette profession. De grands parfums s\u2019adressant \u00e0 un type de client\u00e8le bien pr\u00e9cis voient le jour\u00a0: <em>Ana\u00efs Ana\u00efs,<\/em> <em>Chanel N\u00b019<\/em>,<em> Amazone<\/em>, <em>First<\/em>, l\u2019immense<em> Diorella<\/em>\u2026. un vent de fra\u00eecheur souffle sur cette d\u00e9cennie. Mais c\u2019est sans compter sur une autre parfumerie qui va se r\u00e9v\u00e9ler en 1977 quand Yves Saint Laurent lancera son magnifique <em>Opium<\/em>, en r\u00e9ponse \u00e0 la campagne de presse du fameux<em> Charlie<\/em>.<\/p>\n<p>Venez red\u00e9couvrir ces grands parfums, ils vous surprendront\u00a0!<\/p>\n<p>Horaire : 10h00 &#8211; 12h00<\/p>\n<p>Lieu : Osmoth\u00e8que (Campus Isipca) &#8211; 36 rue du parc de Clagny 78 000 Versailles<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":815,"template":"","meta":{"_acf_changed":false},"actus-langue":[13],"type-evenement":[15],"class_list":["post-2476","evenement","type-evenement","status-publish","has-post-thumbnail","hentry","actus-langue-english","type-evenement-conferences-thematiques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La parfumerie des ann\u00e9es 70 - Osmoth\u00e8que<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La parfumerie des ann\u00e9es 70 - Osmoth\u00e8que\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Conf\u00e9rence olfactive th\u00e9matique : La parfumerie des ann\u00e9es 70 Par Patricia de Nicola\u00ef Les ann\u00e9es 70 sont consid\u00e9r\u00e9es comme \u00ab\u00a0un \u00e2ge d\u2019or de la parfumerie\u00a0\u00bb\u00a0: des parfums embl\u00e9matiques voient le jour, surfant sur un contexte sociologique en pleine mutation. Mai 68 est pass\u00e9 par l\u00e0, le g\u00e9n\u00e9ral de Gaulle a tir\u00e9 sa r\u00e9v\u00e9rence, la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/la-parfumerie-des-annees-70-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Osmoth\u00e8que\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T10:56:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/osmotheque.xokola.fr\/wp-content\/uploads\/2025\/11\/LES-ANNEES-703.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/la-parfumerie-des-annees-70-2\/\",\"url\":\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/la-parfumerie-des-annees-70-2\/\",\"name\":\"La parfumerie des ann\u00e9es 70 - Osmoth\u00e8que\",\"isPartOf\":{\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/la-parfumerie-des-annees-70-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/la-parfumerie-des-annees-70-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/osmotheque.xokola.fr\/wp-content\/uploads\/2025\/11\/LES-ANNEES-703.jpg\",\"datePublished\":\"2016-11-30T14:19:12+00:00\",\"dateModified\":\"2025-11-12T10:56:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/la-parfumerie-des-annees-70-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/la-parfumerie-des-annees-70-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/la-parfumerie-des-annees-70-2\/#primaryimage\",\"url\":\"https:\/\/osmotheque.xokola.fr\/wp-content\/uploads\/2025\/11\/LES-ANNEES-703.jpg\",\"contentUrl\":\"https:\/\/osmotheque.xokola.fr\/wp-content\/uploads\/2025\/11\/LES-ANNEES-703.jpg\",\"width\":960,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/evenement\/la-parfumerie-des-annees-70-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/osmotheque.xokola.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9v\u00e8nements\",\"item\":\"https:\/\/osmotheque.xokola.fr\/en\/agenda\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La parfumerie des ann\u00e9es 70\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/#website\",\"url\":\"https:\/\/osmotheque.xokola.fr\/en\/\",\"name\":\"Osmoth\u00e8que\",\"description\":\"Conservatoire international des parfums\",\"publisher\":{\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/osmotheque.xokola.fr\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/#organization\",\"name\":\"Osmoth\u00e8que\",\"url\":\"https:\/\/osmotheque.xokola.fr\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/osmotheque.xokola.fr\/wp-content\/uploads\/2025\/10\/logo-blanc.svg\",\"contentUrl\":\"https:\/\/osmotheque.xokola.fr\/wp-content\/uploads\/2025\/10\/logo-blanc.svg\",\"caption\":\"Osmoth\u00e8que\"},\"image\":{\"@id\":\"https:\/\/osmotheque.xokola.fr\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La parfumerie des ann\u00e9es 70 - Osmoth\u00e8que","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"La parfumerie des ann\u00e9es 70 - Osmoth\u00e8que","og_description":"&nbsp; Conf\u00e9rence olfactive th\u00e9matique : La parfumerie des ann\u00e9es 70 Par Patricia de Nicola\u00ef Les ann\u00e9es 70 sont consid\u00e9r\u00e9es comme \u00ab\u00a0un \u00e2ge d\u2019or de la parfumerie\u00a0\u00bb\u00a0: des parfums embl\u00e9matiques voient le jour, surfant sur un contexte sociologique en pleine mutation. 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